The Architect Africa Film Festival (AAFF), an Architects’ Collective initiative, is an existing annual four-day festival showcasing cutting-edge architectural films from across the continent. I was tasked to design an new grid and typographic system for the festival which can be applied to posters, programmes and in social media marketing. I decided to develop a graphic solution which can be used annually without making the look seem repetitive or boring.
Film stills formed the basis of the design strategy after which a tight grid was developed. The festival typography was placed in a “film strip” manner with interesting colour and texture to create visual interest.