“Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.” - Scott Adams. It’s always good to test out new and unusual ways of developing a company’s brand language.
I experimented with vector illustrations, textures and caricatures when developing Sandton Hearing & Balance’s brand language. The caricatures had prominent ears and visually illustrated three of the seven typical services offered by an audiology practice. Even though it wasn’t chosen, I wanted to share the process work since I believe this style of illustration could fit a future brand perfectly.
Sandton Hearing & Balance