The Johannesburg Loft Company, established in 2013 by a local investor and architect, focuses on modern developments in Johannesburg. With many young development companies in Joburg, all fighting for the “next upcoming area”, the Johannesburg Loft Company’s identity had to stand out from competitors.
The Spotted Eagle Owl was chosen as the identity icon due to the fact that it resides mainly in Gauteng province and is known for their ability to adapt within a city context with nests often found in window ledges of tall buildings. The Spotted Eagle Owl icon was then pared with a sharp edged typeface to give the identity a sense of stature and old-world charm.
Johannesburg Loft Company