Madeleine is a small patisserie and catering business in Johannesburg. I designed the first logo back in 2011, but by 2014 the brand name had changed from “Miss Madeleine” to “Madeleine”. This raised the need for a fresh look.
A simple and elegant script lettering was designed which echoed lettering done with icing (a.k.a. piping). It was also suggested that Madeleine use a subtitle which emphasises the focus on colour, shape and design. The subtitle “design patisserie & catering” fitted perfectly underneath the custom lettering. Food photography was also added and used to launch the new brand on social media.
Madeleine Design Patisserie & Catering