Sandton Hearing & Balance, an audiology practice in Johannesburg, was established at Mediclinic Sandton in October 2008. Tanya Hanekom, who has been the head audiologist since 2008 and now sole owner, asked me to rebrand the practise.
The brand had a few "non-negotiables" which made it tricky, yet exciting. Due to common medical practice laws, the brand had to show Tanya’s name as the main brand name, but since the practice was referred to by doctors and patients as “Sandton Hearing & Balance”, we decided to opt for a solution which included both brand names.
I designed a new ampersand using soft curves to mimic the shape of the ear. A simple typographic treatment framed the ampersand icon. I then added a custom bird icon to balance on the ampersand which we used as a watermark for office stationary and form designs. A feminine yet modern colour palette with silver highlights was chosen with “eucalyptus green” as the primary brand colour. This formed the basis of the brand photo shoot, service icon designs and new website design.
Big Brave: web development | Make-up Diva: make-up | Jack & Jane Photography: photography
Sandton Hearing & Balance